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2013 March

Fear Itself

March 28, 2013 |

You’ve likely heard the phrase: “There is nothing to fear except fear itself”. But is that sage advice? Or just sayings that dreams are made of?

I feel it’s a little of both when it comes to marketing your business … Read More

Sales Magic

March 25, 2013 |

Here are a few paraphrased tips from Kerry Johnson’s teachings on Sales Magic that helps businesses understand that people matter in the sales process:

1. Rapport is something that can be learned. Verbal and visual cues can be a powerful … Read More

Urban Legends

March 18, 2013 |

There are a few Urban Legends floating around out there about good branding that need some dispelling (or at least illumination).

1. Exposure is awareness.

The more you get your brand out there – the more people will pay attention … Read More

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