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2013 September

Making Good Time

September 24, 2013 |

How do I love thee? Let me count the ways.

Perhaps you’ve seen this poem beginning before? It’s a line from Elizabeth Barrett Browning’s poem: How Do I Love Thee. And, while popular as far as notoriety for the beginning … Read More

The Secret to Crying Wolf

September 20, 2013 |

Consumers are smart. You are smart. Then why, is it do you suppose, your advertising comes across as “annoying” or over communication to people who see you pop up in their preferred streams of communication? Mainly, social media and email. … Read More

Surveying the Land

September 16, 2013 |

Here’s a question: how frequently do you survey your customers?

Despite the blatantly ironic beginning to this article, it’s still a legitimate consideration for you to answer given the lack of consumer understanding in the marketplace today. never before have … Read More

The Magic of Exaggeration

September 4, 2013 |

New and Improved, Top Secret Formula, EVERYONE loves it…perhaps you’ve come across phrases like that in products you see around the retail stomping grounds. The fact is that everybody is looking for a good deal (maybe even a deal too … Read More

Lies I Don’t Believe Anymore

September 2, 2013 |

Dear super private journal. Over the last several years I have come to believe a lie. And today, in my complete and utter shame, I reveal the things I used to believe but don’t any more. First…

Hard Work is … Read More

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