2013 October

Gettin’ Sticky With It: How “Sticky” Viral Marketing Can Improve Your Business

October 29, 2013 |

For years I scrutinized my children’s Halloween candy making sure it was originally wrapped and there was nothing questionable or dangerous about it. I had heard the rumors of strangers poisoning children’s candy and putting razor blades in their apples. … Read More

How Social Are You?

October 23, 2013 |

Around 2005 a company released it’s strategy to help companies generate buzz. The idea? To create social networking environment where you’re product was discussed as a general conversation topic. This wasn’t going to be done online. Instead, it would happen … Read More

Focus on the ANYTHING

October 16, 2013 |

I’m going to talk about a sensitive topic today. It”s a topic, that while relevant to the world today, is almost taboo in it’s “PC”ness. Today I’m talk about fat. Of course I’m not asking “how fat are you?” Instead … Read More

The Walking Dead and other ways to capture consumers

October 12, 2013 |

“Kenneth: Is everyone there dead?

Steve: Yeah, in the sense that they all, sort of, fell down, and then… got up and… started eating each other.”

What questions do you ask about your marketing strategy – are they the right … Read More

Broken Brand Promise

October 8, 2013 |

A while back a story was related to me regarding trust. The story is about a man who tells his wife that he’ll be home at 5:30pm one evening after work. The only problem is that he didn’t arrive when … Read More

This Article Isn’t Spam

October 1, 2013 |

Spin. Positioning. Angle…creative types always put forth some intriguing, albeit slightly less than honest headlines and statements in the world of marketing, advertising and selling.

I recall the Dick Cavet entries into this lore with A-1 Steak sauce. Hamburgers were … Read More

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