2014 January

Don’t Open This Letter

January 28, 2014 |

What are you tempted by? What causes you to shudder in anticipation? And…for better or worse, what is it that pushes you over the edge into doing what you are told absolutely, unequivocally, not to do?

I’ve long said that … Read More

When Push Comes to Shove

January 24, 2014 |

What does your communication stream look like? The concept of push marketing is a simple, tried and true method of getting the word out to your consumers. But, when does push become annoying or “shoving” for your intended target? The … Read More

Your Side of the Mountain

January 13, 2014 |

Many years ago our family, along with some friends, took a trip to Purgatory, Colorado. We were excited to get away from the heat, to where it was cool and have some fun outdoor time together.

While the guys were … Read More

The Other Shoe

January 11, 2014 |

In our last blog we talked about how important personal preference is in communication. We showed that the significant majority of young folks under the age of 25 preferred text for personal communication whereas most people over the age of … Read More

How Does Your Consumer Prefer to Communicate?

January 4, 2014 |

Age groups: 15-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65 Plus

Email Percentage of preference by age group: 45%, 10%, 16%, 39%, 45%, 55%, 77%, 91%

Text messages 36%, 64%, 55%, 44%, 34%, 30%, 14%, 4%

There are lots of numbers … Read More

You Say You Want a Social Revolution?

January 3, 2014 |

More and more people believe what they read, in spite of what they may argue to the otherwise. With the advent of social media this has become quite the “boondoggle” with regard to business enterprise and the concept of personalization … Read More

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