Content for Better Marketing

Articles, blogs, tips and practical steps to improve your marketing today

Hills Like White Elephants

December 12, 2012 |

Ernest Hemingway once published a short story that if you weren’t careful would be completely obfuscated by the cryptic resonance normally characteristic of his tales.

The short story, The Hills Like White Elephants, serves as an important note, though, when … Read More

Heisenberg Uncertainty Principle

December 1, 2012 |

The Heisenberg Uncertainty Principle from 1927 says “The more precisely the position is determined, the less precisely the momentum is known in this instant, and vice versa.”

Essentially, what is means is that no matter how hard you try, … Read More

Who Needs Records When There’s Work to be Done?

November 19, 2012 |

When I think about the extra work that can consume a person, I’m reminded of the story about the Milwaukee Brewers in 1972. They had managed (or not managed) to lose quite a few of their first games.

Manager David … Read More


November 5, 2012 |

Where is everyone’s sense of justice?

Have you ever wondered what creates a sense of justice in the world? Or, better yet, why there is no justice in the world?

One guy will have a good idea and it will … Read More

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