Overture, curtains, lights. This is it, the night of nights. No more rehearsing and nursing a part, we know every part by heart!

Pro”Active” Marketing

May 20, 2017 |

Pro”Active” Marketing—No More “After the Fact” Indicators

How does someone who owns his or her own business become a more effective marketer? There are some important things to look at this summer that can help a business develop more pro … Read More

Brand that Matters

May 10, 2017 |

The ability to develop substantial brand communication has suffered. It’s not necessarily the fault of the brands themselves but seems to rest on delivery and communication methods. Arriving in the last 10 years is an unprecedented accessibility to publication and … Read More

The Dangers of Marketing Dysmorphia

May 2, 2017 |

Look at yourself in the mirror. What do you see? We never really see the same image others do. The reflection is, instead, the reverse of what others see. Curiously, how we emotionally connect to the visual presentation that … Read More

Borrowed Culture of Marketing

March 5, 2017 |

A missionary acquaintance from Indonesia returns to the states every four to six years. In a recent visit he described how people from the country are being “Americanized” at extreme speeds. Instead of a normal cultural cycle of slow to … Read More

The Brand Gap: Why Your Brand Does or Doesn’t Work

February 18, 2017 |

When it comes to brand building, marketing professionals have a difficult time agreeing on who or what controls the brand of a company. Some marketers lean towards the idea that the consumer controls the brand. What consumers say about the … Read More

Eye of the Beholder – how to become a great marketing professional

April 6, 2016 |

When people think of marketing, they tend to think of the old glitz and glamour (Mad Men?) side of what marketing appears to be: advertising, commercials, websites and colorful brochures or collateral. And while that is a visible aspect of … Read More

The Recipe for Making Anything, and then Responding When It Doesn’t Work.

March 3, 2016 |

Pinterest has grown in influence and size due to a number of variables in consumer behavior. Some factors include:

• a demographic that leans heavily towards the female contingent. • the boom in “time spent online” for a woman’s … Read More

Get InPossible

September 4, 2014 |

Don’t stop dreaming. Get better marketing and branding.

Martin Perez, CEO

We live in an amazing world. Full of life, beauty, people and products. But even the biggest brands can get overwhelmed in the largeness of it all. Perhaps … Read More

The Personality and Perks of Your Own Custom e-Commerce Website

July 17, 2014 |

Shanna D. Gregor, COO

What does your e-Commerce website say about you and your business today? Is it something you’re proud of that drives business revenue for you? With the majority of goods and services made available online today, your … Read More

8 Reasons You Should Hire a Personal Trainer for Your Business

June 10, 2014 |

Shanna D. Gregor, Chief Operating Officer

When you think of a personal trainer, you normally think of the gym, but personal trainers are beneficial in many areas of life and business. My husband and I recently joined a gym and … Read More

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