Pro”Active” Marketing

May 20, 2017 |

Pro”Active” Marketing—No More “After the Fact” Indicators

How does someone who owns his or her own business become a more effective marketer? There are some important things to look at this summer that can help a business develop more pro … Read More

Brand that Matters

May 10, 2017 |

The ability to develop substantial brand communication has suffered. It’s not necessarily the fault of the brands themselves but seems to rest on delivery and communication methods. Arriving in the last 10 years is an unprecedented accessibility to publication and … Read More

The Dangers of Marketing Dysmorphia

May 2, 2017 |

Look at yourself in the mirror. What do you see? We never really see the same image others do. The reflection is, instead, the reverse of what others see. Curiously, how we emotionally connect to the visual presentation that … Read More

Borrowed Culture of Marketing

March 5, 2017 |

A missionary acquaintance from Indonesia returns to the states every four to six years. In a recent visit he described how people from the country are being “Americanized” at extreme speeds. Instead of a normal cultural cycle of slow to … Read More

The Brand Gap: Why Your Brand Does or Doesn’t Work

February 18, 2017 |

When it comes to brand building, marketing professionals have a difficult time agreeing on who or what controls the brand of a company. Some marketers lean towards the idea that the consumer controls the brand. What consumers say about the … Read More

Integrated for Success

May 10, 2016 |

Marketers should be called “key makers.”. They are always selling the keys to your business success. When looking at what each marketer sells as a whole group, of course, the “keys to success” number somewhere in the hundreds or even … Read More

Eye of the Beholder – how to become a great marketing professional

April 6, 2016 |

When people think of marketing, they tend to think of the old glitz and glamour (Mad Men?) side of what marketing appears to be: advertising, commercials, websites and colorful brochures or collateral. And while that is a visible aspect of … Read More

A changing world requires a fluid, agile and accountable marketing plan.

February 25, 2016 |

Martin Perez President and CEO, Merge Left Marketing

While not exact in their estimates, grade school kids are aware the world spins fast enough to whisk around the solar system at incredible speeds (rotating at 1,000 miles per hour and … Read More

Summertime Sadness

July 23, 2014 |

Keeping your small business going during a tough season

Shannon Jelle, Operations Manager

While summer is not universally a tough season for every small business owner, in Southern Arizona it can be the toughest, as snowbirds and college students … Read More

8 Reasons You Should Hire a Personal Trainer for Your Business

June 10, 2014 |

Shanna D. Gregor, Chief Operating Officer

When you think of a personal trainer, you normally think of the gym, but personal trainers are beneficial in many areas of life and business. My husband and I recently joined a gym and … Read More

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