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Don’t Open This Letter

January 28, 2014 |

What are you tempted by? What causes you to shudder in anticipation? And…for better or worse, what is it that pushes you over the edge into doing what you are told absolutely, unequivocally, not to do?

I’ve long said that … Read More

When Push Comes to Shove

January 24, 2014 |

What does your communication stream look like? The concept of push marketing is a simple, tried and true method of getting the word out to your consumers. But, when does push become annoying or “shoving” for your intended target? The … Read More

If a crowd draws a crowd…what does one man draw?

December 11, 2013 |

It’s long been an adage that a crowd draws a crowd: that is, if you can get a few customers, more will be drawn to your company, event, business, etc. But there is nothing implied or inherent in that “saying” … Read More

The Secret to Crying Wolf

September 20, 2013 |

Consumers are smart. You are smart. Then why, is it do you suppose, your advertising comes across as “annoying” or over communication to people who see you pop up in their preferred streams of communication? Mainly, social media and email. … Read More

I Guarantee

August 6, 2013 |

Perhaps you’ve seen the guarantees and trial offers floating around? Try our product free for 14 days! Only pay shipping and handling. Or, use our 7 day money back guarantee! Or even, buy one and get a second free with … Read More

7 Reasons Why Direct Mail Still Works

January 28, 2013 |

So you are one of the masses who is convinced that social media is the new pot of gold in the marketing world. What better way to connect to millions of people who are seeking out content online. The facts … Read More

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