Category: strategy

When people think of marketing, they tend to think of the old glitz and glamour (Mad Men?) side of what marketing appears to be: advertising, commercials, websites and colorful brochures or collateral. And while that is a visible aspect of marketing execution, in reality it is only a small part of what a marketing professional can deliver for a business.

We are often asked by young, upstart talent in waiting, what area they should focus on in college to “get into” marketing after they graduate. The immediate inclination is to suggest they stay away from college marketing programs entirely. “Marketing” in itself is like “premed” as a course of study. It is so broad an area that until someone specializes, it is rendered almost useless. It would be better to focus completely on a specific avenue of discipline immediately instead of larger concepts, waiting for those larger concepts to come into play after they gain experience in the work world.

Aside from the almost certain initial disheartenment such a proclamation might provide, a better consideration is to suggest a more useful avenue of study, a path that may actually help businesses grow in a practical manner rather than theoretical one. And that is to recommend they focus on finance, lean process development or design.

 

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Brand is a conversation. What you say, when you say it, and how you say it are all important to ensure the conversation makes sense. Merge Left Marketing provides an array of brand development solutions that help companies engage their consumers in deep, meaningful ways. We elevate the main communication streams for any organization we partner with, while keeping a strong eye on design, articulation and revenue goals for the company. If the company doesn’t know what its revenue goals should be according to marketing campaigns, we help develop that through strong predictive modeling and strategic outlays.
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Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads. Unfortunately, people can be distracted by shiny round objects. With paid SEM (Search Engine Marketing) and organic SEO (Search Engine Optimization) increasingly playing a role in business success, it becomes especially easy to be dazzled by promises of number one page rank and high search listings – only to be caught off guard when the promises become excuses.

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Have you ever been in a really horrible meeting? You sit there for hours thinking, I’ve got so much work to do and this is going nowhere. Worse than that, your peers and leaders are distracted by their phones buzzing, or department heads are arguing about which way to go with a particular idea and it reaches a heated, unprofessional level.

Years ago I worked for a book publisher. Once a quarter we had meeting to lay out the upcoming publishing plan for the next quarter. Approximately 20 people attended. There was a lot to cover in four hours or so. The first meeting I attended, I noticed a big, orange, bell (probably from a Pit game) positioned within reach of the president’s chair. Anyone in the room could ring the bell if someone went off scope of the meeting agenda. I remember a few times someone even rang the bell when the president drifted off course (to which everyone responded with laughter.)

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