Campaign Development and Creative

From idea to launch to follow up and adjustments, Merge Left Marketing helps your company create and launch exceptional marketing and business strategies that matter. Stop paying for pieces when you can get the entire campaign developed, branded and launched. We’ll put together the projections, metrics and expectations for your product, marketing idea of web launch and manage the entire process so you can focus on what you do best.

Marketing Campaign Development – We provide feasibility and execution for aligned marketing campaigns tied to results. financial accountability for every step provides comfort in knowing your marketing dollars are being measured and results being captures to provide the best ROI for your business. We develop the idea and focus on brand messaging throughout.

Customer Value Proposition – We help you understand and develop what your company’s selling point is. We take you through the steps needed to find the unique customer value your product or service has and then how to message it appropriately. We then show you how to tie it to a long term strategy for revenue growth.

Brand Development – Unsure what your brand is? We’ll help you view it from an expert level. We create a branding strategy that will elevate your business more than you thought possible.

Creative – All copy, graphics (logos, brochures, business artwork, email marketing, web development) land digital properties tied to brand are evaluated and selected for best roll-out. We do everything from develop copy, edit, create graphics and artwork and release strategy.

Supporting print and digital collateral and strategies – Whether is SEM or SEO options you look for, print brochures, mailers, handouts or display ads, billboards or television and radio, Merge Left Marketing has exceptional experience and leadership in any supporting tools to ensure your campaign is launched and managed correctly.

 

 

Social Media Marketing

Studies and marketing research has clearly shown that social media channels are where your consumer reside every day, many for hours at a time. With the online captive audience at your fingertips it’s no wonder there are so many choices to be had. So what is a business to do? Merge Left Marketing learns about your company as much as we can then delivers the best strategy for social engagement – depending on the results desired and expected from your company. We target everything from users to likes, to funnels to sales. We come up with the best strategy together so you know exactly what to expect from our social media work.

Facebook – we create profiles, artwork and posts manage copy and user, develop links and drive traffic.
Instagram – We create and launch profiles, connect to your website, provide copy images and communicate with your customers to provide the best online engagement.
Twitter – We develop profiles and content to provide heavy engagement. We connect to other web properties as needed. All of it in an effort to build a well-rounded online presence.
LinkedIn, Youtube, Vimeo, YELP and other online video, business channels are also included in our social media connectivity suite. Together we work to your business’s ultimate success.

Product Development and Launch

Merge Left Marketing has taken a vast array and number of products from idea, to development to product launch and follow up. We’ve proactively created aggressive marketing of products to create successful launches in different markets, streams and categories. We’ve developed the copy, the artwork, packaging, sales price points and strategies for release. Here is a list of some we’ve done:

  • Health, nutrition and wellness
  • Weight loss
  • Home care
  • Medical
  • Automotive
  • Automotive repair
  • Tire and tire sales
  • Camping and outdoors
  • Digital products and downloads
  • Books and authors, editors
  • Transportation and logistics
  • Math and Education
  • Marital and relational help
  • Schools and enrollment
  • Sports and Fitness
  • Ministry and Non-profits
  • Lawn care, repair and sales
  • Jewelers
  • Restaurants and Destination marketing products
  • Make-up and Self-improvement
  • Insurance and Estate Planning
  • Audio and video programs

Non-Profit Development

Merge Left Marketing has over 15 years experience with non-profit development and fundraising with a wide array of clientele. We’ve also sat on the boards of several successful non-profit organizations. So we have experience on both sides of the donor and organizational management process. We have developed non-profits from idea through gaining IRS exemption, to product development, to fundraising to donor cultivation and marketing. Need a website that specifically addresses your donor base? Desire email marketing that create fundraising results? Want to make sure your direct mail stream provides the ROI you need for your board? We can show you how to develop positive results in all these areas. We can also create and manage the processes to gain donors and create larger financial gifts.

  • Non-profit IRS status development
  • Web development
  • Direct mail
  • New Name capture strategies
  • Branding and messaging
  • Organizational structure
  • Leadership and staff development
  • Email marketing and social media engagement
  • Print collateral
  • Online awareness and marketing

Search Engine Marketing

PPC or SEM such as Google Adwords or Bing search and other re-marketing tools like Becon or Facebook and Instagram marketing and sponsored ads (Paid Search) can be confusing and poorly run for the uninitiated. Worse yet, you can damage your marketing spend significantly with people who claim to understand these tools and run your ad dollars into the ground. The sometimes complex nature of some of these programs can be enough to give anyone heartaches and headaches along side. When you trust Merge Left Marketing with your digital ad spend we ensure tracked results from idea to content, to lead magnet design, to outcomes. We adjust spend according to positive or negative results and move money to when your customers are most likely to buy.

  • Google Adwords
  • Google Business
  • Google Express
  • Bing Search
  • Facebook Advertising
  • Instgram Advertising
  • Twitter Advertising
  • Display Advertiging
  • YELP
  • YEXT
  • and many more
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