Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads. Unfortunately, people can be distracted by shiny round objects. With paid SEM (Search Engine Marketing) and organic SEO (Search Engine Optimization) increasingly playing a role in business success, it becomes especially easy to be dazzled by promises of number one page rank and high search listings – only to be caught off guard when the promises become excuses.
A client recently asked me about his SEO (Search Engine Optimization). He was concerned about whether or not it was working for him with the recent changes Merge Left Marketing had made to his corporate site. Just a few days later, he called to share his excitement about a phone call he received and a significant sale he made, as a direct result of someone discovering his services via an internet search—specifically, it was content we had published to generate higher page rank and listings results.