Tag: SEM

Brand is a conversation. What you say, when you say it, and how you say it are all important to ensure the conversation makes sense. Merge Left Marketing provides an array of brand development solutions that help companies engage their consumers in deep, meaningful ways. We elevate the main communication streams for any organization we partner with, while keeping a strong eye on design, articulation and revenue goals for the company. If the company doesn’t know what its revenue goals should be according to marketing campaigns, we help develop that through strong predictive modeling and strategic outlays.
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Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads. Unfortunately, people can be distracted by shiny round objects. With paid SEM (Search Engine Marketing) and organic SEO (Search Engine Optimization) increasingly playing a role in business success, it becomes especially easy to be dazzled by promises of number one page rank and high search listings – only to be caught off guard when the promises become excuses.

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Have you ever been in a really horrible meeting? You sit there for hours thinking, I’ve got so much work to do and this is going nowhere. Worse than that, your peers and leaders are distracted by their phones buzzing, or department heads are arguing about which way to go with a particular idea and it reaches a heated, unprofessional level.

Years ago I worked for a book publisher. Once a quarter we had meeting to lay out the upcoming publishing plan for the next quarter. Approximately 20 people attended. There was a lot to cover in four hours or so. The first meeting I attended, I noticed a big, orange, bell (probably from a Pit game) positioned within reach of the president’s chair. Anyone in the room could ring the bell if someone went off scope of the meeting agenda. I remember a few times someone even rang the bell when the president drifted off course (to which everyone responded with laughter.)

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A client recently asked me about his SEO (Search Engine Optimization). He was concerned about whether or not it was working for him with the recent changes Merge Left Marketing had made to his corporate site. Just a few days later, he called to share his excitement about a phone call he received and a significant sale he made, as a direct result of someone discovering his services via an internet search—specifically, it was content we had published to generate higher page rank and listings results.
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