More and more people believe what they read, despite what people may argue to the contrary. With the advent of social media this has become quite the “boondoggle” regarding business enterprise and the concept of personalization and trust in company strategy.
Fraud abounds…actively pursuing a consumer’s interest in order to either make money off bad products, no products, or simply for developing ill will. Never mind the reason, the fact is that a certain criminal element is trying to take advantage of the accessibility the internet provides. But, as a legitimate business it is your responsibility to ensure your customer, or prospect understands the trust you provide is secure, and the product you have is real, and that you aren’t defrauding, phishing, or misleading them in any way. The following tips and rules of conduct can help your business overcome the natural obstacles the new world of social media creates in trusting others. The overarching question as you learn and implement the following tips is how much you will take advantage of the way people use the internet and how you will ensure a reliable and trustworthy future.
There is an old Beatles song that says, “You say you want a revolution.”
Social Media is revolutionizing the world. Get ahead of the curve by helping secure your spot with a reliable, trustworthy, and profitable venture as you navigate:
1. Don’t over moderate social posts or comments and reviews, and “bad posts” are okay if they aren’t defaming your business or in complete opposition to your position. And even then, it may work in your favor when other consumers come to your aid. Don’t overreact…look at the larger picture when you moderate your content.
2. Duplicate content. Like it or not, nobody reads everything you write. Taking that into account, they likely don’t follow every single vertical you employ. Publishing content across multiple streams is okay…and useful for getting the word out. But make sure it’s real, authentic content. Remember, you are trying to share information, not just sell it.
3. When using an eCommerce site, use an SSL certificate. Anyone knows how to grab an image from the internet can copy and paste an official looking logo. Not everyone can fake the little “lock” that shows up on browsers when the page is encrypted or secure.
4. Acknowledge when your site data mines for information. It’s a requirement for good business practice online. If you are culling information from visitors, your policies and terms and conditions should alert consumers to that end.
5. Never sell or give third parties information such as email addresses…especially when you tell people you won’t. This not only violate internet regulations but it’s a bad ethical move.
6. Record keep every single digital media permission you acquire so you have a paper trail with dates of consumer acquisition and the source of acquiring the information. This will protect your user and you against litigation or complaints.
Clear the air and make sure your consumers can trust you. Be a part of the revolution in social media and ensure your customers engage you with reliability. They may trust you from the get-go. Keep that as an asset. It will pay off in the long term.